Paper, Order, or Assignment Requirements

1. Brand  communication/promotion strategy
a. Proposed Promotional strategy for the brand
b. Purpose for the use of chosen media channels

What needs to be done is the following in 4 pages decide all the major ways that the product would be advertised and WHY we chose to advertise in those certain ways

WE WOULD ONLY FOCUS OUR PROMOTION PART IN THE NEVER LOST GOLF SYSTEM

A) What we would do for advertisements is the following
• We would do infomercials in QVC (state what would the informecial say)
• We would advertise via social media facebook, instagram tweeter (talks into detail what would we have in our social media)
• We would have and affiliation with Callaway (BEST GOLF CLUBS BRAND) have an affiliation so people could easily associate our product with a high end product (expand about this, why is it important to have this afilliaiton)
• Also partnership with luxurious Golf Clubs , that way all the people who go to those clubs would know about our product
• Advertisement in magazines. Golf magazines, sports magazines, (explain in detail why this is important, include actual name of magazines from the unites states)
MUST INCLUDE ALL THE IDEAS LISTED ABOVE BUT SHOULD DEVELOP THEM MUCH MORE IN DETAIL. COULD ALSO INCLUDE MORE PROMOTIONAL IDEAS

B) THIS PART IS EXPLAINING LIKE WHY WE CHOSE TO PROMOTE OUR PRODUCTS THE WAY WE DID, THE PSYCHOLOGICAL REASONS WHY CONSUMERS WOULD KNOW ABOUT OUR PRODUCT DUE TO THE WAYS THAT WE REACHED TO THEM WITH ADVERTISEMENT.