Persuasive Communication and the Job Fair Brochure

Resources: Ch. 6 of Introduction to Business

Continue to explore the fictional company you created in Week 2.

You have decided it is time to hire additional employees and would like to have a job fair. It is your responsibility to persuade the organization that the job fair
will be beneficial.
Answer the following in a 200- to 300-word response:

-What types of communication would be most effective in persuading the groups in your organization–including trainers, employees, programmers, and managers–that the
job fair will be beneficial?
-Describe these communication types and explain why they would be effective.

Now that you have decided on the most effective method of communicating to your organization, you have set up a booth at the local job fair to generate interest in
your new company and search for prospective employees.

Create a 1-page brochure describing your company’s structure, business model, and culture.

-Describe how organizational culture has influenced your business.