Order Description
Consider an existing organization, such as Kraft Foods that operates under a traditional management model. The company’s new CEO is looking to grow the company into a sustainable organization. In
her initial evaluation, the CEO realizes that the traditional management approach is not compatible with being sustainable and wants to explore integrating a Corporate Social Responsibility program
as an initial step to becoming a sustainable organization.

Create a change management brief or report.

Explain how change management, in the context of Lewin’s model can help the organization become a socially-responsible organization.

Apply Lewin’s model and outline the following:
•Define the project goals in the context of change management.
•Propose an action plan for creating change.