Paper , Order, or Assignment Requirements

For this assignment choose one of the following topics to write about:

Think of a product (new or rejuvenated) that you would like to introduce into the market. Explain how you would test the concept and what test markets you would choose. Consider each step involved in the new product development process.

Give four different examples of products that are in the four different phases of the product life cycle. Give your opinions on the product in the market decline phase – whether the company should divest, harvest, or rejuvenate the product. Provide reasons behind your choice. Reflect on the important marketing decisions that must be made during the market decline phase.

Discuss three different instances where you played the role of innovator, early adopter, and non-adopter within the diffusion of innovation cycle. Elaborate on the factors that influenced you during each stage of diffusion.

Reflect on the “What Trends Should I Watch?” section of chapter 8. Marketing managers must keep close watch on how the world is changing and the direction the world is going before releasing new products in the market. Demographic, lifestyle, and cultural trends can boost or constrain the success of new products. Discuss in detail the importance of culture on product success and failures. Give examples for each.