Order Description
Choose a nationally known Australian product that you think has a potential international market. The company should be Australian owned. Your task for your company will be to show how this product
can be marketed to another country. The industries you can explore are: Sports, Cosmetics, Wine, Clothing and Culinary Equipment. Other products must be discussed with the Instructor. This is an
internal document to be circulated to your board, your managers or your team depending on the size of the business.

Your product analysis will be in three parts:

1. A 100-word business letter to the CEO and Board of Directors or Owners stating your enthusiasm for the product and the positive aspects of this venture.

2. A 100-word executive summary giving a brief view of the foreign market including a description of prospective consumers and a specific country where the product might be successful and why.

3. An 800-word campaign strategy explaining the method of distribution, the form of advertising and the long-term marketing program for your product.