Order Description

Analyze the “marketing and competitive environment” of a University brand (such as “CQUniversity” etc.) in Australia. Consider that you are a marketing manager of one such University in Australia.
The analysis of the marketing and competitive environment should include : background, market summary, and demand assessment, segmentation & target market, current marketing mix analysis [including
current offer (product/service), distribution, promotion, and price], PEST analysis, competitor analysis of a close competitor/competing brand), SWOT analysis, and value & brand positioning
analyses.