Scenario – Sustainable Coffee Shop
Order Description
The Structure of Your Assignment
• Executive summary outlining your vision. This must explain why you believe the scenario will help to yield sustainable outcomes
• Introduction to the main report
• The three key trends in the chosen industry and how you believe they will play out in 10 years time (with supporting rationale)
• A discussion of the industry/market place that your organisation operates in. This outline should include key trends in the market. It is expected that this section
will include charts.
• A reiteration of how these trends combined with sustainability trends lead to your vision.
• An outline of how the vision impacts the organisation – its mode of production and its organisational structures and practices
• An outline of the key stakeholders for this future organisation – include silent stakeholders (cf systemic mapping)
• A discussion of how the vision/scenario will realise sustainable outcomes against five key metrics and how you believe the vision supports or detracts from the
sustainable development definition.
5 Key Metrics
• To measure the sustainability of the solution you will need to rate their solution against five key metrics (from Gladwin et al (1995) Shifting Paradigms for
Sustainable Development: Implications for Management Theory and Research):
1. Inclusiveness
2. Connectivity
3. Equity
4. Prudence
5. Security