( The chosen product is: sports bracelets ” Jawbone ” )

you are to prepare and deliver a sales presentation on an existing product of your choice and conduct a follow-up call with the customer.
The Written Report/Preparing for the Sales Presentation

You should prepare a written report (2000 words, +/- 10%) on your preparation for the sales presentation and in that report the following should be included :-

– analysis of one main competitor’s product; features and benefits

– analysis of your product’s features and benefits and unique selling points that differentiate it from the competitor’s product

– state your objective for the sales presentation. Do you have a retreat objective and if so, what is it ?

– develop a list of questions to ask in order to discover my specific needs/requirements

– develop a list of questions that I may ask you and write answers to those questions

– develop some objections that I may put forward and describe how you will deal with them.

– describe the closing technique you will use or the type of action agreement that you want to accomplish
– describe how you will follow-up with the customer after the sale in order to build the relationship

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