Selling the Vision
Selling the Vision
Leadership is not magnetic personality—that can just as well be a glib tongue. It is not “making friends and influencing people”—that is flattery. Leadership is
lifting a person’s vision to higher sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.
—Peter F. Drucker, Management: Tasks, Responsibilities, Practices
Kotter (2001) identified creating a vision as one of the defining characteristics of leadership. Academics and business leaders alike seem to echo the sentiment;
however, each offers his or her own guidelines and advice on how this critical task of setting a vision can be accomplished. As a scholar-practitioner in the field of
business, you must draw on the work of others and add your voice to those developing a strategy for accomplishing this crucial leadership responsibility. More than
that, you must develop a concrete mechanism for verifying the successful adoption of that vision. Even if you do not occupy a central leadership role, you can use the
strategy you develop to help guide others in the field.
To prepare for this Assignment, reflect on Dr. Craig Marsh’s case study. Consider his challenges as well as his strengths and how you have adopted a model for
corporate change. This model should include your organizational change or cultural change model, steps you would take to change the culture, and the dissection and
explanation of how these steps will influence each of the challenges you face. Also included will be the mitigation plan to address the challenges, the creation of
your vision statement, and a description of how you will translate your vision into measurable objectives. This week you compile these elements into one PowerPoint
presentation that is your strategic plan to sell your vision to your organizational team.
Submit a 5- to 8-slide PowerPoint presentation, excluding title and References slides, that includes a leadership strategy for translating your vision into
organizational success. In your PowerPoint presentation, do the following:
• Create your vision statement.
• Delineate your plan for how you will get others within the organization to adopt it as their own. In your plan, be sure to include the following:
o The organizational change or cultural change model you used as the basis for your plan
o An explanation of the steps you will take to change the culture and how these steps will influence each of the challenges you face
o A brief description of the mitigation plan to address the challenges
Your PowerPoint presentation must contain a minimum of five scholarly resources on the last slide of the presentation. Additionally, in the Notes section of each
slide, you must provide detailed support, including relevant citations, for the bulleted information within the slide. Your resources can be a combination of the
Learning Resources used throughout this course and new scholarly resources. Note: Your presentation should adhere to the APA Presentation Template, found in this
week’s Learning Resources.