Services Marketing Essay

Order Description
Description/Focus: Services Marketing

Essay Value: 40%

Due Date: Wednesday, 10 August 2016

Length: 1000 words maximum

Task: Answer the following questions. Your answers should be based on your own research and study of the subject:

1. Think of a service with which you are familiar. What, in your view, is critical (such as people, physical evidence & process of 7P’s of marketing mix) to its satisfactory delivery, and why?

2. In what respects is the marketing of this service different to the marketing of a fast moving packaged (e.g short shelf life) consumer good? Discuss your answer with specific examples.

Preparation: Just check the chapter 1 and 2 of “Services Marketing: An Australian-Pacific and Australian perspective” by Lovelock, Patterson and Wirtz, 5th edn, 20011.
You are encouraged to refer to other PEER-REVIEW JOURNAL ARTICLE sources to write this essay.
Presentation: Assignments must contain a cover page List of references should be on a separate page (Harvard style) Double spacing is required 12pt Times New Roman
Assessment criteria: The elements that could be useful for written essay are:
1. Text organisation – essay structure, quality of argument or discussion (Marks 4)
2. Content – including conceptual understanding, evidence of wide reading, quality of explanation and writing (Marks 10)
3. Presentation – including ease of reading; evidence of editing proof-reading; spelling, punctuation, appropriate use of references, referencing style consistent with the Harvard referencing system (Marks 3)
4). Research – evidence of research and understanding of topic (Marks 3)

PLS. MAKE SURE THAT THE REFERENCES IS MATCH ON THE CITATION PLS.