Paper, Order, or Assignment Requirements

For the individual papers, we are expecting students to primarily use academic literature and to apply theory in examining a chosen ethical or social marketing issue: Student should:

2. Select a social marketing/behavioural problem related to the industry chosen in assignment one and a) use social marketing and behaviour change theory to evaluate how the issue has been addressed and b) to propose alternative social marketing/behaviour change approaches to tackling the problem.

We expect that all assignment 2 papers will include references to at least 10 relevant academic sources (such as key journal articles or texts), applying them appropriately in support of your arguments.