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Explain to the class in your own words what sport marketing research is and why it is important for the sport business industry. Then, visit our online library and use the EBSCO Suite article database to find an article in the Sports Marketing Quarterly from either 2012 or 2013. After you have selected an article, please answer the following questions:
Title of the article you selected
Brief description (use your own words, but cite according to proper APA format) of the article
Explanation of why this research is important to the sport business industry or sport management academia
Suggestions on either improving the current research for more clarity/purpose or suggestions on future research to contribute further to the original study
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