Strategic Marketing Product Portfolio Essay 3

Paper details:

Purpose of the Assessment

This assignment has been designed to allow students the opportunity to explore the underlying importance of marketing and a
marketing philosophy within organisations. and to society as a whole.

Assessment Task

By reference to academic literature. explore the concept of product portfolio management. using appropriate marketing models
and industry examples to demonstrate your learning and application.

Must include the product life cycle

Indicate how any company could apply the concepts around portfolio management. making generic recommendations.

You are required to produce an essay that demonstrates your understanding of key aspects of Strategic Marketing.

The essay should have:

a sound theoretical and conceptual perspective. containing evidence of critical debate within an appropriate academic
literature.

an effective practical foundation. which makes generic management recommendations.

The writer needs to references to all statements. models. facts. ideas that are in the text to support the words – at least 2 or 3 per
paragraph.