Strategic Marketing
Case study analysis of a retailer

Instructions to Students:

You are to select a piece of marketing theory from the lectures and tutorials and base this on a pre-agreed international fashion brand or retailer. You are to provide in-depth discussion of the theories linked to this area of Fashion Marketing (using theory from the lectures and other theory too). By developing all of the relevant skills and knowledge from your tutorials, lecture content and additional reading you will construct an overview and deconstruction of the chosen theory, stating how this can develop the current marketing strategy and develop their future strategy.