Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area.In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the globalmarketplace in which, thanks to the Internet, even small companies can participate.The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of acompany, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable,marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business byscanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats.In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.In this Assignment, you will be conducting an environmental analysis as a new marketing associate for a car sharing businesInstructions:Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in thedevelopment of a marketing strategy. As a new marketing associate with U Drive Transport, you are tasked with examining the globalmarketplace for expansion opportunities and threats.Step 1.Use the template starting on page 2 to execute this task.Step 2.To begin the process, choose oneregion of the world by visiting:http://www.state.gov/countriesStep 3.Choose one (1) country within your chosen region of the world. Locate one (1) major city center within your chosen country andexamine the external marketing environment for opportunities and threats.Step 4.Using Chapters 4 and 5 in the textbook to inform your understanding of the sixfactors of the external environment in the globalmarketplace, examine the opportunities and threats to the company, brand, and product of U Drive Transport in your chosen major citycenter. Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings.Step 5. Based on the findings of your external environmental analysis, write a 500 word business memo to the owners of U DriveTransport discussing why the company should or should not consider expanding into the country you chose to examine. Be sure touseChapter 5 of the textbook to inform your understanding of global marketing. Apply the marketing language in your writing. You mustexamine the external marketing environment before writing the business memo.U Drive TransportName:Date:Unit 4 Assignment: External Environmental AnalysisU Drive Transport External Environmental AnalysisWorld Region: Country:Major City Center:1. Social External Environmental Factors (Hint: Do the threats first.)Opportunities:Threats:Resources: http://www.state.gov/e/eb/eppd/csr/index.htm2. Demographic External Environmental Factors (Hint: Do the threats first.)Opportunities:Threats:The U.S. Census International Data Base is located at: http://www.census.gov/population/international/data/idb/informationGateway.php3. Economic External Environmental Factors (Hint: Do the threats first.)Opportunities:Threats:4. Technological External Environmental Factors (Hint: Do the threats first.)Opportunities:Threats:5. Political and Legal External Environmental Factors (Hint: Do the threats first.)Opportunities:Threats:Resources: The World Factbook6. Competitive External Environmental Factors (Hint: Do the threats first.)Opportunities: Opportunities: (Do the threats portion first, and then figure out how the threats provide an opportunity for U Drive tobetter compete with competing companies.)Threats: Threats (What threats does the competition pose to U Drive Transport? Search for competitors by inserting “car rentalcompanies” in your browser):ReferencesCentral Intelligence Agency. (2014). The world factbook. Retrieved fromhttps://www.cia.gov/ library/publications/the-world-factbookU.S. Census Bureau. (2013, December). International programs: International data base. Retrieved fromhttp://www.census.gov/population/international/ data/idb/informationGateway.phpU.S. Department of State. (2014). Corporate Social Responsibility. Retrieved from http://www.state.gov/e/eb/eppd/csrU.S. Department of State. (2014).Regions. Retrieved from http://www.state.gov/countries