2. The Brand. Odwalla®

3. The Project.
Odwalla was founded in 1980 and is currently headquartered in Half Moon Bay, CA. In 2001, Odwalla was acquired by the Coca-Cola Company as a wholly-owned subsidiary and operates as a separate company as a division of Minute Maid Company. The Odwalla brand is planning for international expansion. Management has assigned individuals to several task forces to analyze potential markets for their brand expansion.
Your team has been asked to prepare a marketing plan for the Odwalla brand for expansion in a specific BEM country. Before preparing the marketing plan, you will complete an economic analysis, a cultural analysis, market audit, and a competitive analysis.
You will summarize your research in a recommendation to Odwalla’s strategic planning committee (presentation) along with a written preliminary marketing plan.

** It is a team work and your part is to write on those :
Social Institutions
A. Family
1. Nuclear and extended
2. Dynamics of the family
a. Parental roles
b. Male and female roles
B. Education
1. The role of education in society
2. Literacy rate
C. Political Systems
1. Political structure
2. Stability of the government
3. Participation in global organizations