Take the role of an Account Executive in a leading advertising agency, which has just been given a brief from a potential Renault inviting your agency to ‘pitch’ for the Twizy business. From the initial brief you must provide the potential client with a portfolio of documents which highlights your skills responding to this brief. As an Account Executive you will be the outward face of the agency and the client will filter all their requests through you.

Renault current have an agency for the Twizy, but as sales have been very disappointing they are inviting a number of additional agencies to pitch new ideas to them for a major re-launch in Autumn 2017

Produce a detailed response to the brief in a report format, which is aimed at winning the business for your agency.