Paper , Order, or Assignment Requirements

• Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
o Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
o Discuss how the doctor’s information is positioned to make him or her a good choice.
 What types of information are included?
 What types of information do you feel are missing?
 Why do you feel this is important from a marketing perspective?