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1 Which of the following are qualitative research methods?

Select one or more:

1. Web analytics.
2. Guerrilla research.
3. Lab-based usability testing.
4. Diary studies.
5. Remote interviews.
6. Contextual inquiry.
7. Multi-variate testing.

2 Multi-variate testing can be appropriately used for:
Select one or more:

1. Deciding on the best performing advertising.
2. Deciding why a design is more effective than another.
3. Determining why users are clicking a button.
4. Establishing how often a call-to-action is made.
5. Ranking different versions of content based on how well they achieve a goal.
6. Finding the root cause of why users are not reading a whole page.

 

3 Which of the following are deep-dive qualitative methods that are more suited to learn about complex contexts?
Select one or more:

1. Diary studies.
2. Remote interviews.
3. Focus groups.
4. Surveys.
5. Lab-based usability testing.
6. Ethnography
7. Unmoderated concept testing.
8. Contextual inquiry.

 

4 When designing a lab based study in order to evaluate the usability of an e-commerce shop where we aim to address the needs of existing customers and understand why customers don’t all complete their shopping, the best option is to:
Select one or more:

1. Recruit existing customers only.
2. Recruit non-customers only
3. Recruit participants from both existing customers and target customers.

 

5 Which of the following is true?

Select one or more:

1. Design personas are usually a reflection of our current users.
2. Pen portraits can be correctly conceived without comprehensive user research.
3. Proto-personas are usually a reflection of the audience we are trying to reach with our product or service.
4. Marketing personas are the same as design personas.

 

6 Models are abstractions to reflect an aspect of real situations. Which of the following are models?
Select one or more:

1. Customer documentary.
2. Empathy map.
3. Customer journey map.
4. Interview transcript.
5. Persona.
6. Survey results.

 

7 technique is used for:

Select one or more:

1. Sorting complex disparate data.
2. Generating theories or hypotheses.
3. Note-taking.
4. Uncover main themes.

 

8 Which of the statements are true?
Select one or more:

1. High-fidelity prototypes are useful for testing interactions with users.
2. Wireframes are inappropriate stimuli for usability testing.
3. Sketches can be used as stimuli for usability testing.

 

9 A comprehensive set of detailed wireframes should ideally include:
Select one or more:

1. A dated list of changes.
2. Page numbers.
3. Annotations.
4. Personas.
5. Version numbers.
6. Draft sketches.

 

10 Which of the following statements are true?
Select one or more:

1. A combination of the most appropriate approach depending on users’ contexts is more likely to yield the best user experience.
2. A mobile-first approach makes the user interaction more complex.
3. A content-first approach is fundamental to progressive enhancement.
4. A mobile-first approach guarantees a good user experience across all devices.
5. A mobile-first approach forces us to consider the priority of content.