Develop A Marketing Plan For A Healthcare Facility

Posted on February 6, 2018 Updated on February 6, 2018

develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.

Please answer the following items in your marketing plan:

Organizational Summary – Explain why the company is in trouble
Analysis of the External Environment – (Public perception, economy)
Threats and Opportunities                                                          
Marketing Goals and Objectives                                    
The Target Market
Competition – List possible competitors                                               
Marketing Strategy                                                           
Action Programs (Marketing tactics)
Budgets – How much money do you think this would cost?