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illustrates how data analytics can be used to create strategies for sustainable organizational
success while integrating the organization’s mission with societal values. You’ll apply statistical time series
modeling techniques to identify patterns and develop time-dependent demand models. You’ll practice
organizing and delivering a presentation to senior decision-makers. The PowerPoint presentation includes an
audio component in addition to speaker notes.

Scenario: A city’s administration isn’t driven by the goal of maximizing revenues or profits but instead looks at
improving the quality of life of its residents. Many American cities are confronted with high traffic and

congestion. Finding parking spaces, whether in the street or a parking lot, can be time consuming and
contribute to congestion. Some cities have rolled out data-driven parking space management to reduce
congestion and make traffic more fluid.
You’re a data analyst working for a mid-size city that has anticipated significant increments in population and
car traffic. The city is evaluating whether it makes sense to invest in infrastructure to count and report the
number of parking spaces available at the different parking lots downtown. This data would be collected and
processed in real-time, feeding an app that motorists can access to find parking space availability in different
parking lots throughout the city.

Sample Solution

The up rise of the fashion blogger and social influencer as a job and career has had a major impact on fashion and the industry in general. The influencers have brought a new aspect to social media where people want to see what people are doing, what they are wearing and what make-up they should be using right now. Social media is now very popular. Fashion blogs have become a huge influence on today’s youth and the fashion industry. In more recent years YouTube has grown and ‘vlogging’ has become more popular. “The increasing pervasiveness of social media and digital technology has had a dramatic impact on the fashion industry and labour within fashion.” (Arriagada, 2016.) One impact that social media has had on the fashion industry is that social influencers haven been able to promote brands and make them more popular by appealing to their audience, allowing trends, brands and even activities to be promoted over a wider audience. Blogs are the new editors and Instagram is seen as the new runways where people will go to find fashion inspiration on a daily basis. Wessingers (2007) found that “before Instagram had dedicated advertising tools they worked with influencers and consumers to circulate images of their bodies, lives and cultural practices.” therefore before blogging and vlogging became a job these images and posts where part of the digital labour that occurs on social media as these influencers would not have been getting paid but would have still been promoting brands and their products. This highlights how blogging and social media have changed in recent>

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