We can work on Southwest Airlines TOWS Matrix Strategy Creation Exercise

Create a stragey for Southwest airlines in nay of the four quadrants of TOWS Matrix
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Please read the posted articles on the TOWS Matrix and Executive Summary, and the Southwest Airlines
TOWS Exercise. The Southwest Air exercise is an actual TOWS Matrix, EFE and IFE that was handed in by
one of your fellow students about four or so years ago.

  1. For your first post, please create and submit one strategy for Southwest Airlines in any of the four quadrants
    available to you by telling us;
    What factors are you matching using the (Sx, Sx, Sx: Ox) typology (see the TOWS Matrix document for a more
    detailed explanation).
    What type of strategy is it that you are recommending (from the Strategic Options handout)
    Give the strategy a title like “Project: Somesuch” or “Operation Instant Classic”
    Why your strategy makes sense for Southwest.
    Basically what I am asking for it that you create and present a strategy for Southwest that makes sense for the
    firm given the information in the document.
  2. Comment on the strategies presented by two of your fellow students. Can their strategy be made better?
    Does a better choice exist?
    To illustrate, consider the TOWS Matrix for Starbuck’s in the example at the end of the TOWS Matrix and
    Executive Summary document. Here is another strategy that I came up with that is not in the Matrix. Note that
    this project was submitted several years ago. Try to use this format when presenting your strategy: EXAMPLE
    “(W3:T3). Concentric Diversification. “Project Instant Competition.” The idea here is for Starbuck’s to try to
    overcome their image of engaging in tax evasion, an image that can be altered through ethical long-term
    operation and large-scale public apology, and then re-introduce instant espresso and other coffee products
    throughout Europe. In order to compete with Nestle, the largest and most well-established coffee seller in
    Europe, they will need to effectively address their image issue first, and then address their pricing weaknesses
    on the road to introducing their instant coffee variations. These new product variations should result in quality
    instant products that compete with Nespresso products through price (no machine is needed as one needs no
    special equipment for Starbuck’s instant products), convenience, and variety. At the current time there is a gap
    in available instant products so Starbuck’s should try to carve out a niche between the expensive Nespresso
    products, and the cheaper, less quality instant products available. European expansion is central to any growth
    strategy on their part, and taking on the Elephant in the room, Nestle, will be difficult, but by avoiding the direct
    threat of Nestle by making an indirect inroad into the Euro coffee market.”

Sample Solution

Roman Mythology Roman folklore When composing a report about Roman legend, you can discuss numerous subjects. I decided to clarify the author of Rome and the Romans originally envisioned their divine beings. At first, the Romans thought about their divine beings as control over individuals. The legends of Romulus and Remus are most popular for Livie’s work. Livie is a Roman history specialist in the first century BC. Romulus and Thunder are twins. Roman fantasy is the focal point of a customary story identified with unbelievable roots and strict frameworks of antiquated Rome, reflected in Roman writing and visual craftsmanship. “Roman legend” can likewise allude to contemporary examination of these articulations as well as subjects spoke to by writing of each period and specialty of different societies. Romans typically view their conventional story as a verifiable story, regardless of whether these accounts have mysterious or extraordinary components. These accounts frequently incorporate how legislative issues, morals, and individual trustworthiness are identified with their duty to the network and the Roman state. Valor is a significant subject. At the point when these accounts light Roman strict practices, they give more consideration to services, predictions, and establishments than to religious philosophy and cosmology. Great Greek and Roman folklore, Greek and Roman fantasies, or Greek and Roman legends are the old Greek and Roman legendary bodies and furthermore fantasies of exploration. Notwithstanding reasoning and political idea, fantasies speak to one of the significant overcomers of the traditional antiquated through Western culture. The Greek word mythos alludes to the language or discourse being spoken, yet it likewise implies a story, a story or a story. Old style legends give the topic of all types of visual workmanship, music craftsmanship, scholarly craftsmanship in the West, including verse, theater, artistic creations, design, drama, artful dance, and mainstream films, for example, Hollywood motion pictures and TV arrangement. Manga book and computer game. Old style legends are additionally referenced in logical terminology, particularly stargazing, science, science, Freud’s analysis hypothesis and Jung’s run of the mill brain science. In old Rome, another Roman legend was conceived in the combination of numerous Greeks and other outside divine beings. The explanation is that the Romans had little fantasies about themselves and the progression of Greek legends prompted the joining of their Greek qualities into the Roman significant divine beings. God Zeus and Jupiter are instances of duplication of this legend. Notwithstanding the mix of the two legendary conventions, the connection between the Romans and the eastern religion brought further joining. For instance, after the accomplishment of the Aurelian battle in Syria, love to the sun was presented in Rome. Mithra (ie the sun) and Baal of Asian divine beings join with the lords of Apollo and the sun to shape sol invictus with amassed ceremonies and complex nature. Apollo may turn out to be progressively perceived by Dionysus in Helios and even religion, however messages telling his fantasies once in a while mirror this advancement.>

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