Order Description
What key strategic actions did Mathias Dopfher take in the face of the digital revolution and how were they different from how most other publishers approached the
situation? Evaluate how successful was the company’s digital transformation by 2014 and explain why? [Evaluating current strategy/business model]
What are the key 1-2 strategic issues that Axel Springer faces in the following three to five years (i.e. 2014-9)? Explain why they are strategic issues and how they
could impact on the company and how it is configured. [Identifying major strategy issues]
Beyond 2014, as it stands in the case, identify which type of competitor is best positioned to take advantage of the evolving digital landscape: the old media content
experts or the new media technology experts? Explain why, or why not, applying appropriate strategy frameworks or models in support of your key arguments? [Evaluating
strategies and applying frameworks]
How would you want to strategically position Axel Springer in the transformed industry in the future, and what would be the distinctive competencies necessary to
occupy, defend, and leverage that desired strategic position? Justify your choices. [Evaluating strategic alternatives and justifying a recommendation]
NB. Please ensure 3-5 scholarly references (not ‘case’ references) are cited in-text and in the reference list in support of your application of business models and
frameworks.
Case Study 2 General Guidelines
The student will:
Apply and demonstrate understanding of relevant business concepts and frameworks in answering the case study questions.
Identify & evaluate key elements in the current business strategy.
Identify 1-2 key strategic issues facing the business, with explanation.
Analyse the industry dynamics in which the selected company is competing.
Analyse the competition and the selected company’s’ competitive position going forward.
Evaluate 1-2 options for addressing the key strategic issues facing the business.
Justify key recommendations to sustain competitive advantage (with supporting argument and application of theoretical frameworks).