Explainthefoundationprinciplesofdigitalmarketing,andbeabletodistinguish between traditional anddigitalmarketing.
Identifytherelevantlawsandguidelinesthatpertaintothedifferentaspectsofdigital marketing.
Applydigitalmarketingtacticstodevelopintegratedandeffectivedigitalmarketing approach acrossdifferentdigital domains.
Analyse the role ofcontentwithin digital channels.
Examine thevalueofon-goinganalysisand measurementas awayofmanagingand evaluatingtheir digital marketingeffortsandbudgetaryspend.
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