Paper , Order, or Assignment Requirements

To answer question 3 in the provided project outline;

Question 3
Refer to the article ‘Will luxury smart watches work?’ As stated by Solca (2015), head of luxury goods at Exane BNP Paribas:
“Consumers are not going to spend tens of thousands of euros or pounds on products that are transient”
Evaluate the above statement, within the context of drive and motivation theories (hierarchy of stimulation, Hedonism etc.) of consumer behavior. Based on your evaluation, assess whether wearable technology will give birth to a new sub-category in luxury watches.