My individual requirements about this assessment：
words:2400-2600
I prefer to write a small and real business or brand and design a digital marketing plan for it. But please write this plan use knowledge that you are good at, it would be better
Please read the coursework outline in details that our advisor provided because it is very specific. And attention please send to me this essay before the uk time at 24:00!!!
Please remind that we should write content, executive summary and recommendation and conclusion at least.
Appendices: Please add 2-4 diagrams(like tables, cartograms,fan diagrams…) in this essay.
Reference: Please use 10-12 references in this essay, and you can also use 1-2 theories or sources in the textbook which called “principles of marketing”. And I provide you with some reference reading as follow that you can use in references.

E-Marketing Excellence. 4th Edition Routledge, 2013
Dave Chaffey and P.R. Smith, ISBN: 978-0-415-53335-5

Services Marketing. Integrating Customer Focus Across The Firm. 2nd European Edition (2012), McGraw Hill,
Wilson, A., Zeithaml, V., Bitner, M.J and Gremler, D.D:
ISBN: 13978-0-07-7131715.
E-Business Strategy: Text and Cases, McGraw Hill
Paul Phillips, ISBN 0077098374

Services Marketing- People, Technology, Strategy. 7th Edition, Lovelock, Christopher and Jochen Wirtz.
Pearson Education International, ISBN: 0-13-205676-3.