Choose an organization that creates products that are sold to other businesses and
uses at least two different sales channels (the organization may or may not use any
intermediaries)-

Briefly describe the organization, its taget maket, its competitive situation, and the
products that it produces (NOTE: If the company is very large and produces many
diverse product lines, you should narrow you focus to just one division or product line
of that company)-

Classify and describe the multi-channel distribution system for the product line and
assess the appropriateness of its design in relation to its desired service output levels
(e-g-, lot size, waiting time, spatial convenience)-

Explain how the distribution system does or could operate as an integrated logistics
system 0-e-, use of information technology to accomplish and/or coordinate such
logistical processes as ordering, warehousing, inventory, shipping) and the benefits
associated with that system strategy, or why a ILS doesn’t make sense for the
organization-

Please give a great deal of consideration to you selection of the organization and the
product that will be used in you case- You selection must meet the following criteria:
The organization should produce physical product that is eventually sold to
businesses Of it sells to both businesses and consumers, just concentrate on the
business-to-business channel)-

The organization must sell its products through two or more channels (e-g-, online
sales, telephone sales, sales force)