MARKETING PLAN FOR OPPO MOBILE

Create a comprehensive marketing plan for Oppo mobile, a smartphone wing of OPPO Electronics Corp. based in Guangdong, China. The plan should engage in a qualitative
and quantitative proposal, and should involve extensive analysis, research on market trends and use of specifics unique features of the products of Oppo Company.
The marketing plan MUST cover the following content:
• Title page, with Executive summary • Current marketing situation • SWOT analysis • Objectives (for 2-3 years with immediate focus on next year)• Segmentation  (STP- Segmentation Target & Position)• Positioning strategy • Product strategy • Budget • Control and implementation planning • Personal assessment of the plan
Instructions:● Word Count- 2500● Original content only, will be checked for plagiarism● Please use a combination of sources to back up your arguments (books, articles, internet sources)● Encourage to include graphics (images or demographics) but not mandatory. These are not included in the word count.

Below I have provided some context that might help you with the writing:
Oppo, an emerging mobile phone powerhouse founded in 2004, is a globally recognized company which produces quality mobile phones using the latest technologies. The
current market trend indicates that the Chinese brand trails the global pacesetters- Apple and Samsung. According to IDC, Oppo has a current (2017Q1) market share (in
units shipments) of 7.5%, not far behind its rivals Apple (14.7%) and Samsung (23.3%). To date, Oppo has demonstrated a strong presence in China and markets like India
and Southeast Asia. According to OPPO.com, their smartphones are currently available in over 20 global markets and have been registered in 140 countries.
Although the figures demonstrate that Oppo has whipped the market share of the giants such as Apple & Samsung, not only in the home ground but also in the neighboring
countries, the quest of the rival