Using a Transnational Companies (TNC) example critically discuss the nature of and issues associated with potential Liabilities of Foreignness (LoF) and Assets
of Foreignness (AoF) in doing business abroad.

Order Description

Learning outcomes:

Have a critical appreciation of theoretical
explanations for international business activities,
and apply them to the real business activities.

•Demonstrate comprehension of key
theories/concepts that underpin academic
studies in international business.

•Evaluate the context in which international
business operates and identify economic and
non-economic factors affect internationalization of the firm.

•Conduct independent learning and research

Main Focus

•Conceptual Framework
of costs & benefits of doing business abroad–How to compete for foreign markets

•Country / Firm / Subsidiary levels

•Longitudinal and/or cross section
analysis
•Primarily focuses on FDI(wholly owned, partly owned –Equity Joint Ventures)

Structure
•Introduction
•Background information on chosen TNC (including degree of internationalisation)
•Analysis and discussions of LoF& AoF
•Conclusions