Essay Directions:
Read the passages below and write an essay that addresses the following:
• What is the position in each passage?
• What evidence or reasons are given in support of each position?
• Which position is more convincing and why?
Your essay should be formatted as follows: Word Processed; Two Pages/500 word minimum; Double-spaced; 12 point font; submitted as an
attachment through the course (.doc file).
Please make sure that you respond to both passages and follow closely to the three questions in the above prompts (bullets). Do NOT do
additional research on the topic. The purpose of this exercise is to analyze the two existing passages; not to demonstrate additional
research skills.
Passage 1. Pro: Alcoholic Beverage Advertising Should Be Restricted
Alcohol-industry representatives often cite the incompleteness of the research record on alcohol advertising as proof that alcohol promotion
has no impact on consumption. However, to clarify the impact of promotional efforts—efforts on which the industry spends $2 billion annually—
independent researchers have begun to frame questions and pursue studies on the relationship between alcohol advertising and behavior and
health. Although more research is needed, there is strong scientific evidence that the effects of alcohol advertising, like the effects of
tobacco advertising, are not limited to brand selection by adults. Research conducted by Joel W. Grube and Lawrence Wallack suggests that
awareness of TV beer commercials leads to favorable beliefs about drinking in children 10 to 12 years old and increases their intention to
drink as adults. Henry Saffer compared motor-vehicle deaths with quarterly measures for broadcast advertising in 75 media markets over a
three-year period. He concluded that a ban on broadcast alcohol advertising would save 2,000 to 3,000 people annually from death due to
alcohol-related motor-vehicle crashes.
Source Citation:
Leiber, Laurie. “Alcoholic Beverage Advertising Should Be Restricted.” Contemporary Issues Companion: Teen Alcoholism. Ed. Laura K. Egendorf.
San Diego: Greenhaven Press, 2001. Opposing Viewpoints Resource Center. Gale. CCLA, Hillsborough Comm College. 13 Apr. 2010
<http://find.galegroup.com/ovrc/infomark.do?
&contentSet=GSRC&type=retrieve&tabID=T010&prodId=OVRC&docId=EJ3010084220&source=gale&srcprod=OVRC&userGroupName=lincclin_hcc&version=1.0>.
Passage 2. Con: Alcohol Ads Do Not Promote Underage Drinking
Never mind that our drinking laws are absurd. An 18-year-old is presumably mature enough to sign contracts, get married, have an abortion, go
to war and decide who is going to run the country. But she or he is three years away from coping with the weighty implications of consuming a
can of beer. Nor can a person of age 20, according to the Boies team, possibly resist the allure of a movie star enjoying a brew in a PG-13
film. In the end, how does a brewer or distiller, or a jury for that matter, distinguish an ad that would be suitable for a 21-year-old from
an ad that might be construed as impermissibly “targeted” at a 20-year-old?
However serious the problem of underage consumption of beer and liquor, there are countervailing values that are implicated when speech
restrictions are proposed.
The choice between preserving core 1st Amendment values and regulating ads for alcoholic beverages is a particularly easy one when there is
little evidence of any connection between those ads and underage drinking. We need not sacrifice commercial free speech to reduce alcohol
consumption by minors. Nor should we sit back and allow the trial lawyers to add one more notch to their expanding tobacco belt. Their message
is simple: The doctrine of personal accountability is out the window. In its place is the insidious notion that you can engage in risky
behavior, then force someone else to pay for your mistakes. That message is far more pernicious than any beer or liquor commercial.
Source Citation:
Robert A. Levy. “Alcohol Ads Do Not Promote Underage Drinking.” Opposing Viewpoints: Teen Drug Abuse. Ed. Pamela Willwerth Aue. Detroit:
Greenhaven Press, 2006. Opposing Viewpoints Resource Center. Gale. CCLA, Hillsborough Comm College. 14 Apr. 2010
<http://find.galegroup.com/ovrc/infomark.do?
&contentSet=GSRC&type=retrieve&tabID=T010&prodId=OVRC&docId=EJ3010436228&source=gale&srcprod=OVRC&userGroupName=lincclin_hcc&version=1.0>.
Essays will be evaluated on the following criteria:
1. IDEAS–focus on topic; effective support; explains & discusses main points
2. ORGANIZATION–underlying plan to guide reader; progresses logically
3. WORDING / DICTION–clear, straight-forward, lacks wordiness & inappropriate expressions
4. SENTENCES–clear & well constructed; avoids fragments & run-ons; variety in structure & length
5. GRAMMAR–reflects standard written English; spelling & punctuation do not interfere with meaning
6. MEETS OBJECTIVE–follows written assignment directions