prepare a video presentation of at least 4 and no longer than 8 minutes for the CEO if your selected company to:
• Select a company or industry to which you are going apply a new online marketing management software system.
• Research the background and development of the online marketing management software.
• Critique the software’s characteristics, possible applications and how a company might best use the software in online marketing management activities.
• Provide examples of other companies that are currently using the allocated software to illustrate your discussion of the software.
• Evaluate the benefits and drawback for the company in adopting your proposed online marketing management software
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